Jean Paul Marat: Target and Martyr of Liberty Essay -- Jean Paul Marat

Jean Paul Marat: Target and Martyr of Liberty The French Revolution produced countless influential politicians throughout its tumultuous course. As a political figure in the French Revolution, Jean Paul Marat began as a nonentity and became a martyr to the revolutionary patriots of France. His influence is often misconstrued, and sometimes overlooked. Although he was not a political leader like Robespierre, his influence was substantial in that he motivated many people through his writings and powerful personality. Through his involvement with the Cordeliers’ Club and his journal Ami du peuple, started September 1789, Marat was able to express the indignation of the bourgeois class through his hopes for social revolution. His conspiracy theories and alleged prophetic outlook on the Revolution created an aura of mystery and intrigue around him, as well as detestation. Because he often stood alone behind his radical ideas, Marat became marked as the scapegoat for various controversial events of the period, and was se veral times forced into hiding to evade the law. Targeting Marat was an easy and effective way for the warring factions in the National Convention to assert their political dominance. It is curious how a virtual unknown and newcomer to government could become so crucial to the politics of the French Revolution, only to be murdered by another unknown in a seemingly isolated event. Marat’s assassination played a great part in what became the cycle of the Terror. Even though he was not a preeminent leader, both his life and death had an impact on the course of the Revolution. Because of his incendiary political beliefs and bold nature, the government targeted Marat, however, his assassination by the outsid... ...manities Press, 1997. Germani, Ian. Jean Paul Marat: Hero and Anti-hero of the French Revolution. Lewiston: The Edwin Mellen Press, 1992. Gottschalk, Louis R. Jean Paul Marat: A Study in Radicalism. New York: Benjamin Blom, 1927. Gough, Hugh. The Newspaper Press in the French Revolution. London: Routledge, 1988. Marat, Jean Paul. Polish Letters. Bibliophile Society, 1905. Miller, Stephen. Three Deaths and Enlightenment Thought. Lewisburg: Bucknell University Press, 2001. Popkin, Jeremy D. Revolutionary News: The Press in France 1789-1799. Durham: Duke University Press, 1990. Scherr, Marie. Charlotte Corday and Certain Men of the Revolutionary Torment. New York: AMS Press, 1929. Sydenham, M.J. The Girondins. London: The Athlone Press, 1961. Walzer, Michael. Regicide and Revolution. New York: Columbia University Press, 1992.

Modern Elements in Pinero’s “The Second Mrs. Tanqueray” Essay

The Modern Elements in Arthur Pinero’s â€Å"The Second Mrs. Tanqueray† As a modern writer, Arthur Pinero has presented a great amount of modern elements in his work. For instance, his tragedy â€Å"The Second Mrs. Tanqueray† has a marvelous collection of these elements. Stage direction, Defamiliarization, mystery, metatheatrical technique, Surrealism, impressionistic monologue, psycho patient concept, violating the unity of time, and cubism can all be found in this play, but one never knows the exact depth of words and the different worlds they hide. In fact, at the beginning of each act, a stage direction is found to guide the actors about where to stand and how to react. It, also, presents a description of their facial expressions and gestures , along with their tones of voice. Moreover, a stage direction gives some details about the characters’ social class. For instance, the stage direction at the beginning of Act I introduces Aubrey Tanqueray as a member of the upper-class, for his chambers have, â€Å"A richly and tastefully decorat ed room, elegantly and luxuriously furnished.† Furthermore, Pinero manipulates another modern element called Defamiliarization. In the 19th century, the Russian Formalist Critic Victor Shklovsky says that the modern writers should come up with something new as means of experimentation. In â€Å"The Second Mrs. Tanqueray,† Pinero inserts few French words in his English text for the sake of defamiliarization. For example, he says â€Å"Mesalliance† instead of â€Å"Unmatchable marriage,† â€Å"Vin ordinare† instead of â€Å"Ordinary wine† and â€Å"L’age critique† instead of â€Å"The critical age† in Act I. The modern audience is supposed to be cultured, so he/she is expected to understand the text. Since ambiguity and mystery are praised in modern drama, Pinero has employed these elements in his play as well. This matter is clearly seen in the first act, in which Aubrey tells his friends Jayne and Misquith that their friendship must come into an end, now, because he will rem arry. He insists that they will not remain friends when they know the second Mrs. Tanqueray. Aubrey, here, is ambiguous. He hides the identity of his new wife keeping his friends in suspense. Most importantly, at the end of Act III, Paula insists on telling Aubrey the truth about her previous relation with Hugh Ardale, who has come to marry  Ellean. This mystery has different interpretations, one of which is that, Hugh was the first man in her life who broke her virginity, betrayed her, and refused to marry her. Hence, this matter has led her to the path of prostitution. Another interpretation for the matter is that, Paula is trying to show herself as a good mother to Ellean. She does not want her daughter, as she thinks of Ellean, to marry such an indecent man like Hugh. Furthermore, according to Christianity, Ellean cannot marry a man who has slept with her stepmother; for if Hugh marries Ellean, it will be an incest. Lastly, this mysterious insist on telling Aubrey can be seen as Paula’s jealousy. She is jealous of Ellean, and how her relation with Hugh is better than her previous relation with him. Although she has lived with him, Hugh does not see Paula as his wife, for he, like everyone, is attracted to her physically not spiritually. Hence, he chooses Ellean as his wife describing her, † as good as my own mother.† In addition to the previous elements, Pinero, also, manipulates the Metatheatrical technique, which is found in Act I. Close to the end of that act, Aubrey converses with his friend Cayley Drummle after Jayne and Misquith has left, and reveals the identity of his new wife. Knowing that it is Paula, the prostitute, Drummle understands and admires Aubrey for being tolerant. He, then, tells him that, â€Å"I’m merely a spectator in life; nothing more than a man in a play†¦, I love to see certain characters happy and comfortable at the finish.† Drummle, here, is trying to remind the audience that he is actually an actor in a play, so what they watch is not reality. Using this method, Pinero has violated Aristotle’s Dramatic Illusion, which states that the audience must believe what they see as reality. Furthermore, Pinero employs another modern element called Surrealistic technique in the play. Surrealism is, in fact, an anti-realistic technique that was coined at the beginning of the 20th century. It is used in drama to make an oppressed character fight for her freedom against a totalitarian force. The fight is like a nightmare in the play. Andre Breton says that violence should be confined to the language only, and this is true as far as Paula’s quarrels are concerned. However, the other Surrealistic leader Antonin Artaud believes that violence should be shown in both language and action. It is worth mentioning, that the Surrealistic fight, though painful, is humorous, and includes grotesquery. A sample of this technique is seen in Act II, in which Paula quarrels with  Aubrey about Ellean’s trip with Mrs. Cortelyon. She becomes extremely angry at Aubrey, for she understands that he aims at isolating Ellean from her bad influence. She knows that Aubrey still sees her as a fallen woman like everyone, as she states, † I can’t be so useful to your daughter as such people as this; and so I’m to be given the go-by for any town friend of yours.† In order to annoy him, Paula decides to invite her friend Mabel, a prostitute who has married George Orreyed, as a revenge for her dignity. In fact, Pinero’s aim of using the Surrealistic technique is to incarnate Paula’s verbal fight with Aubrey and Ellean. In fact, Paula’s fight with Ellean, in Act II, presents two modern elements, the psycho patient concept and the impressionistic monologue. In that act, Paula inquires about the reason that makes Ellean behave coldly with her. Elle an tells her that her mother has appeared in her dream, before, telling her to love her father, but she has not told her to love Paula yet. Paula, then, tells Ellean, † Dreams are only a hash-up of one’s day-thoughts, I suppose you know. Think intently of anything, and it’s bound to come back to you at night.† Then, she plays the role of a Psychoanalyst by telling Ellean that she has got a complex after her mother’s death, which is the reason for seeing her in her dreams. Because Paula is vulgar, Ellean does not accept that. Here, Paula is echoing the Austrian Psychoanalyst Sigmund Freud’s theory of Psychoanalysis. According to Freud, a psychoanalyst treats a psycho patient by listening to him and allowing him to verbalize his thoughts, past conflicts, fantasies and dreams. In his book â€Å"The Interpretation of Dream†, Freud says that dreams are symbolic of what a person is unconsciously think of, similar to what Paula has stated. Freud says, that an analyst interprets to his patient his thoughts, fantasies and dreams, the, relates them to his present life; creating an insight for resolution of the problems. The analyst honestly clarifies the patient’s life wishes and guilt, then, confronts him with his complexes to undo them; and that what Paula has applied on Ellean. Since Ellean gets angry, Paula tries to justify her aggression. She tries to draw Ellean’s sympathy and love by telling her that she has been through several tragedies in her life that turn her to be like this. She tells her, â€Å"I’ve talked to you as I’ve never talked to a woman in my life.† Paula wants Ellean to love her and asks her, † Kiss me!† Instead of sympathizing with Paula, Ellean turns her back coldly, a matter that pushes Paula to become  extremely angry and start yelling at Ellean. This part presents an impressionistic monologue. This kind of monologue is along speech said by a char acter to another one who listens to her/him. This character expresses her/his inner conflicts. The impressionistic monologue reflects psychological realism and depth in characterization. What Paula has said previously represents her psychological depth and introduces her as a psycho patient, as well. Pinero, also, violates the unity of time at the same act. When Mrs. Cortelyon offers to take Ellean with her to Paris then London, she states, † I’m going to Paris tomorrow for a week or two before settling down in Chester Square.† She , also, asks Aubrey to let Ellean stays with her in town â€Å"during the season.† Here, Mrs. Cortelyon tends to take Ellean for about 2 months, a matter that reflects the modern sense of violating time. Last but not least, Pinero has , also, experimented with Cubism in his play. In fact, Cubist writers at the early 20th century used to hide some parts from the text. They believe that matters overlap one another in reality because no one can see an item from all sides at the same time. This idea of missing parts or incomplete text is attributed later to the postmodern writers who dismantle the text then reassemble it to look incomplete and ambiguous. Ambiguity, in fact, is praised in modern drama since it stimulates the audience to contemplate and think of what is missed in the text. Similarly, Pinero, in â€Å"The Second Mrs. Tanqueray,† skips some details expecting the cultured audience to think and guess of what has happened in the missing part. For instance, It can be imagined that after Paula has left Highercoombe in a rage at the end of Act II, Aubrey makes it up with her when she returns. Actually, Act III opens with the Orreyeds enjoying themselves at Highercoombe, a matter which indicates that Aubrey accepts the Orreyeds’ visit and welcomes them to please Paula. To conclude, despite the fact that he is described as a traditional writer, Pinero has presented himself as a real modern writer. He has experimented with several modern techniques that have not been coined yet as his time. Briefly, his new techniques have aided â€Å"The Second Mrs. Tanqueray† to survive until the 21st century.

Analysis of composite cans project for westfield - Free Essay Example

Sample details Pages: 7 Words: 2239 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? Composite can are manufactured from convolutedly or spirally owned plies of paperboard with labels and liners of foil, plastic or paper. The major advantage of composite cans is that they offered definite cost advantage. For can manufacturers, they were less expensive to fabricate than material and glass container. Don’t waste time! Our writers will create an original "Analysis of composite cans project for westfield" essay for you Create order The composite cans could be produced at a rate of 24000 per hour. No proprietary technology was employed in the manufacture of composite cans. Companies competed on quality, service, and packaging innovation. Price was already low less than one half can per cent. There was little room for price wars. Packaging innovation was either developed internally or at the instance of a customer. Customers allows try to introduce their product at a differentiated form. So as to insure competitive advantage then other competitors and to insure cost saving. The outside packaging was usually the first thing the consumer saw of the product were making the decision of which the product to buy. The package had to be easily filed and functional in holding the product without product without package or product deterioration. The composite can satisfied a majority of these characteristics requirement. It met customers need for a strong, lightweight alternative to metal and glass containers and could take advantage of high speed filling equipment with minimal changeover cost. Criteria of project selection When any project is evaluated, Westfield maintains the following criteria: 1) Westfield requires a 15% after tax return on investment. 2) Pricing should cover the following cost: variable and manufacturing cost, plant fixed cost, marketing, technical and administrative cost (MTA), and recovery of initial capital outlay. 3) Westfield used a straight line depreciation period of eight years and allocated MTA as 5 percent of net sales. 4) Account receivable and inventory averaged 25% days of sales and 50 day of cost of goods sold, respectively. Critical Analysis of the Project People: Every organization is the group of people striving to achieve common goal. People are the blood of every organization. So it is very important to select good and effective people those can achieve the organizations goal. This people must be directed by the efficient leader. By analyzing people composition of the company is quite good. It is the third largest company of its industry. It is lead by right people. Project management: A successful Project Manager must effectively manage the resources assigned to the project. This includes the labor hours of the designers, the builders, the testers and the inspectors on the project team. It also includes managing any labor subcontracts. However, managing project resources frequently involves more than people management. The project manager must also manage the equipment used for the project and the material needed by the people and equipment assigned to the project. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ People: Project employees , vendor staff, subcontract labor ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Equipment: Cranes, trucks, backhoes, other heavy equipment or Development, test, and staging servers, CD burners or Recording studio, tape decks, mixers, microphones and speakers. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Material: Concrete, pipe, rebar, insulation or CD blanks, computers, jewel cases, instruction manuals. Managing the people resources means having the right people, with the right skills and the proper tools, in the right quantity at the right time. It also means ensuring that they know what needs to be done, when, and how. And it means motivating them to take ownership in the project too. Team leadership: Team leadership differs from traditional top-down leadership in the following ways: Responsibility for group effectiveness is not on the leaders shoulders but is shared by the group. Control over the final decision is not held by the leader but is best left to the group. The importance of ones position and power are de-emphasized in team leadership. The leader perceives the group not as a set of individuals but as an interacting and collective team. The task-oriented functions of the team are not performed only by the leader but are shared by the entire group through its new roles. Group maintenance functions are not performed systematically but are emphasized and shared by the group as a whole. Socioemotional processes and interactions, while mostly ignored by leaders in top-down settings, are observed closely by team leaders. Expressions of members needs and feelings are not discouraged but are encouraged by team leaders and are dealt with openly in meetings. Planning: Planning in organizations and public policy is both the organizational process of creating and maintaining a plan; and the psychological process of thinking about the activities required to create a desired goal on some scale. As such, it is a fundamental property of intelligent behavior. This thought process is essential to the creation and refinement of a plan, or integration of it with other plans, that is, it combines forecasting of developments with the preparation of scenarios of how to react to them. An important, albeit often ignored aspect of planning, is the relationship it holds with forecasting. Forecasting can be described as predicting what the future will look like, whereas planning predicts what the future should look like. Westfield planning process is good and they implementing the good strategic process to remain successful for long time. They continue this expertise in the can project also. SWOT Analysis Strengths: Westfield was the leading manufacturer of paper tubes for the paper industry. It is the 3rd largest manufacture of composite cans and one of the largest users of waste paper. Price is lower each cans at one and half cent The major advantage of composite cans was that they offered definite cost advantages. Weakness: Packaging innovation was either developed internally or at the instance of a customer. Historically Westfield was thought of as strictly a paper company Opportunities: Westfield had just licensed a plastics forming process, The plastic package was an attractive substitute for composite cans. Plastic packaging provided a functional solution to a long problem. Composite can satisfy the customer demand for convenient, reasonable packaging. Plastic would give Westfield a proprietary technological competitive advantage and provide its customer with a container that Westfields competitors could not offer. Threats The composite cans market had been threatened by alternative packaging type, principally plastic. If the plastic technology cannot be introduced portfolio in the market, the competitors will take the advantage of sneaking market share of Westfield. Take the more effective plasticak technology in time. Competitors can be more effective plastitek technology before the implementation of Westfield technology. As a result the Westfield expected market share can significantly fall. Risk Analysis Business risk Business risk is the uncertainty of income flows caused by the nature of a firms business. The more uncertain the income flows of the firm, the more uncertain the income flows to the investors. Business risk depends on a number of factors that are as follows Demand variability: The more stable the demand for a firms products, other things held constant, the lower its business risk. Sales Variability Variability of Net Income Sales price variability: Firms whose products are sold in highly volatile markets are exposed to more business risk than similar firms whose output prices are more stable. Input cost variability: Firms whose input costs are highly uncertain are exposed to a high degree of business risk. Ability to adjust output prices for changes in input costs: Some firms are better able than others to raise their own output prices when input costs rise. The greater the ability to adjust output prices to reflect cost condition, the lower the business risk. Ability to develop new products in a timely, cost effective manner: Firms in such high-tech industries as drugs and computers depend on a constant stream of new products. The faster its products become obsolete, the greater firms businesses risk. Foreign risk exposure: Firms that generate a high percentage of their earnings overseas are subject to earnings declines due to exchange rate fluctuations. Also, if a firm operates in a poli tically unstable area, it may be subject to political risk. The extent to which cost are fixed (operating leverage): If a high percentage of its costs are fixed, hence do not decline when demand falls, then the firm is exposed to a relatively high degree of business risk. This factor is called operating risk. Financial risk Financial risk is the uncertainty introduced by the method by which the firm finances its assets. If a firm uses only common stock to finance assets, it incurs only business risk. If in addition to using common stock, a firm borrows money to finance investments, it must pay fixed financing charges prior to providing income to the owners. Presently west field, Inc debt is low in so it incurs less financial risk but when the company will go for higher debt to capital structure then it will raise the financial risk. Financial Leverage: Financial leverage is created by sources of financing that have fixed costs such as primarily debt requiring interest payments, preferred stock which obligates the company to make preferred dividend payments, leases which requires specified lease payments. These financing costs effects the companys EPS in the same way that operating fixed cost effects EBIT. The more fixed charge financing the firm uses, the more leverage it will have. The degree of financial leverage is calculated as: The degree of financial leverage reflects the leverage in the firm that is due to the firms financing policy. The effect of financial leverage is to magnify changes in EBIT into larger changes in EPS. The British expression of financial leverage is gearing. DuPont Analysis The importance of ROE as an indicator of performance makes it desirable to divide the ratio into several components that provide insight into the causes of a firms ROE or any changes in it. This breakdown of ROE into components ratios is generally referred to as the Dupont system. To begin, ROE ratio can be broken down into two ratios- net profit margin and equity turnover. Net Income Sales Total Assets  ¸  ¸ Total Debt Total Assets  ¸ Asset Turnover Profit Margin Financial Plan Return on Assets  ¸ (1-Debt/Assets) Return on Assets Return on Equity  ´ = From the figure we can see that Westfields return on equity was 18.29 % in year 1981 and after that return on equity decreased to 13.14 % in 1982 and 14.18% in year 1983. But after that ROE increases and in year 1985 ROE increased to 16.9%. Qualitative Judgment Price -Quality- Service Relationship If Westfield can ensure better quality service than other competitors it can charge little bit higher price. Competitive advantage Plastitek would give Westfield a proprietary technological competitive advantage and provide its customers with a container that Westfields competitors could not offer. Market Share Westfield already holding 23% market share of the total FCJ market. As their strategy in case of plastitek is proactive rather than reactive, so it has an opportunity to charge a higher price. Findings If Westfield launch Plastitek at the prevailing price of composite cans it can earn after tax ROI of 12.5% over the estimated eight year life of the project. If the projects life is stretched for further two years past its eight year estimated life it can earn on an average ROI of 13.67% over the life of the project. To meet the target after tax ROI of 15% Westfield would have to charge a price of $53.75 per thousand units that is $ 1.41 ( $ 53.75-$ 52.34) higher than the prevailing price of composite cans. NPV of the Plastitek project (at the prevailing price of composite cans For the estimated eight year life $ 847.39 thousands For 2 years past estimated eight year life $2394.57 thousands 5. IRR of the Plastitek project (at the prevailing price of the composite can) For the estimated eight year life 18.9% For 2 years past estimated eight year life 21.39% 6. NPV of the Plastitek project (at the new price of $ 53.75 per thousands) For the estimated eight year life $ 2763.29 thousands For 2 years past estimated eight year life $4514.86 thousands 7. IRR of the Plastitek project ( at the new price of $53.75 thousands) For the estimated eight year life 18.9% For 2 years past estimated eight year life 21.39% Recommendation Composite can project should be replaced by innovative Plastitek technology and will charge a price of $ 53.75 per thousands of cans. Justification Targeted after tax ROI could be ensured with charging little bit higher price or premium of $ 1.41 than prevailing price (per thousand cans) to make the project economically feasible. Expected NPV with different scenarios is positive. Expected NPV with additional risk and inflation adjusted WACC is positive. The premium adjusted price that has ensured the targeted return would be quite possible because of Quality services provided by west field Introduction of innovative packaging system that would enhance price level through differentiating customers product than other competitors via increasing demand for Westfields plastitek packaging system. The tendency of moving toward plastic packaging of the industries that could provide the opportunity of price premium via increasing demand. IRR is higher than risk and inflation adjusted WACC Conclusion It could be expected that projects are managed and therefore that management theory would apply to the management of projects but this research has revealed that the commercial nature of the origin of management and the industrial nature of the origin of projects has kept these two theories on separate paths. Of particular interest has been the discovery that neither management nor project management, despite their importance to society and longevity of application, have to date not been ascribed professional status. That is to say no formal accredited body represents the profession in either case. If one is to consider that these two occupations are responsibly for practically all of wealth production and consumption, then greater is the surprise that no governing body exists.

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Difference Between The Adlerian Approach And...

The main difference between the Adlerian approach and the Psychoanalytic approach deals with the stance the therapist takes. In the Psychoanalytic approach , the therapist sits back and gives the client the right to express himself without any resistance. Since transference is a big issue with this approach, and the client can develop projections toward the therapist(Corey, 2013, pg. 481), so it is important for the therapist to remain neutral. Transference interpretation helps our clients by enabling them to see broad patterns of fantasies, interactions and object relations that they had never put together before(Howes, 2010). This approach goes against the philosophy of counseling because the therapist take a back seat, while the client takes the wheel and counseling should be more about an integrative approach. On the other hand the Psychoanalytic approach is based on mutual respect and the importance of goals. Focus is on identifying, exploring and disclosing mistaken goals and faulty assumptions within the persons lifestyle(Corey, 2013, pg. 481), and this approach shows the importance of a therapist who uses more guidance to identify those objectives. The main differences between Existential and Person Centered approach would have to be that the Existential approach focuses on client reflecting on their life while the Person Centered approach shows us that people are self directed and don t necessarily needs a counselor to make positive changes in order to achieveShow MoreRelatedThe Effects Of Social Interest On Children764 Words   |  4 Pagesthem (Henderson Thompson, 2011). Adler also focused on the importance of social interest, and that parents should teach their children about social interest in order to contribute to others and society (Henderson Thompson, 2011). 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Nutrition for Sport and Exercise

Question: Discuss about the Nutrition for Sport and Exercise. Answer: Introduction and Energy Requirements Clients Details Gender: Male Age: 24 years Height: 6 feet or 1.82 meter Weight: 74 Kg Occupation: Professional Player Sport: Tennis Level: County Total number of hours of training: 6 Number of training sessions per week: 1 or 2 Energy Consumption: (1) Harris Benedict Equation for Resting Energy Expenditure (kcal/day) = 66.5 + 13.7W + 5H 6.8A =66.5 + 13.774 + 5182 6.8 24 = 1827.1 kcal/day where, W is Weight in kg H is height in cm A is age in years In nutritional terms, energy is defined as the ability to perform work or the capacity of doing a job. The food that is consumed through diet in meals is converted inside the body through the process of digestion to generate energy. Carbohydrates, fats and proteins are generally considered as calorigenic foods as they yield considerable amount of energy upon intake. The energy produced via dietary intake comprising of these foods is generally calculated in terms of calorie (C) or kilocalorie (kcal) or Joules (J). One gram of carbohydrate or protein is generally responsible for generating 4 kcal of energy while one gram of protein normally yields 9 kcal of energy (2). Metabolism is a vital bodily process that ensures the health and well being of an individual through maintenance and building of tissues in addition to production of energy. The metabolic processes normally comprise of two synergistic processes of anabolism and catabolism where the food materials are at first degraded to yield energy on one hand and simultaneously the ingested food materials are utilized by the body cells to provide strength and vitality and facilitate tissue growth. Two parameters including the basal metabolic rate (BMR) and resting metabolic rate (RMR) are normally used to define the energy requirements of a person specific to a given condition and also depending upon the type of work performed. Age, height, weight, gender and clinical condition of the individual are among the factors affecting the energy requirements in a person. Basal metabolic rate (BMR) is defined as the energy expended by a person while at rest in the post absorptive state and in a neutrally temperate environment. BMR is crucial to the proper functioning of the vital organs. BMR tends to decrease with age and reduction in the lean body mass and increase with the rise in the muscle mass. Extrinsic variables ranging from diet, habitat, temperature and net primary productivity seem to affect BMR as well (3). Another term called the resting metabolic rate (RMR) is often used interchangeably with BMR. Resting metabolic rate is the energy required by an organism to survive in absence of any activity. RMR is a crucial component of energy expenditure and contributes a maximum of it (around 70%). Factors that affect BMR also affect RMR. Muscle mass, small regular meals, pregnancy condition an intake of supplements increase RMR while age, genetics and crash dieting regime decrease the RMR. RMR differs from BMR in that conditions measurement pertinent to RMR may be altered by and defined by circumstantial limitations. Therefore measurement of RMR as an estimate of daily expenditure seems to be more accurate. Fat fee mass acts as an important determinant for RMR and is attributed as a marker of energy intake and depict a physiological signal for hunger. Research provides evidences that RMR may have future implications for energy homeostasis, appetite and obesity (4). The specific requirements for the tennis sport, combines the skills of anaerobic system including the speed, agility and power along with higher aerobic capacities. Tennis has been recognized as an explosive sport depending upon strength, power and speed. In case of the competitive tennis athletes the work to rest ratios typically between 1:3 and 1:5. The competitive male athletes are found to maintain body fat of -1 is incurred. For dietary recommendations pertinent to tennis players, a high carbohydrate diet between 6-10 g.kg-1 is suggested in order to ensure sufficient glycogen stores. Protein intake content for tennis players undergoing training at a high intensity and duration on a daily basis has been estimated to be approximately 1.6g.kg-1.day-1. Dietary fat intake has been suggested not to exceed 2 g.kg-1.day-1. For every change over in mild to moderate climate of 27?C, 200 ml of fluid containing electrolytes is suggested. However for temperature 27?C, fluid intake of 400 m l is recommended. For match playing exceeding 2 hours, ingestion of 30-60 g.hr-1 of carbohydrate ingestion is advised (6). The calorie consumption and the amount of energy expended through exercise play a crucial part in the athletes to perform optimally and excel in their respective games. The resting metabolic rate (RMR) is required for maintaining the bodys normal function such as respiration, thermogenesis, and digestion. The estimated RMR for the specific client is found to be 1764 kcal/day. However the information provided from the WinDiet data of 3 days from the concerned client suggest that he is consuming energy of 2129 kcal/day. Thus, he is found to expend more energy in contrast to his requirement. In this context, reference may be made of the concept of energy balance that is vital to the understanding of the bodily demands specific to a person. Energy balance accounts for the between the intake of energy via consumption of calories in the form of drinks and food and the output of energy that are used up by the body to meet the bodily requirements. The energy balance concept is based upon the laws of thermodynamics and dictates whether weight has been gained or lost or remains the same. Positive energy balance or negative energy balance impact the cellular metabolism, hormonal release and other bodily functions and is therefore considered essential to carry out the normal functioning inside the body. Further, data obtained from the physical variables of height and weight suggests that the body mass index (BMI) of the person is 22 and was found to be within the normal range. BMI is vital to assess the obesity in a person. For the body composition analysis in male tennis players, BMI has been identified as an integral factor (7). BMI has been found to be correlated with certain identified kinematic parameters that in turn were significantly correlated with the ball speed that might serve as useful guideline for the players and coaches to effectively improve their serve speed (8). References: ten Haaf T, Weijs PJ. Resting Energy Expenditure Prediction in Recreational Athletes of 1835 Years: Confirmation of Cunningham Equation and an Improved Weight-Based Alternative. PloS one. 2014 Oct 2;9(10):e108460. Sizer FS, Pich LA, Whitney EN, Whitney E. Nutrition: concepts and controversies. Cengage Learning; 2012. White CR, Kearney MR. Determinants of inter-specific variation in basal metabolic rate. Journal of Comparative physiology B. 2013 Jan 1;183(1):1-26. Caudwell P, Finlayson G, Gibbons C, Hopkins M, King N, Nslund E, Blundell JE. Resting metabolic rate is associated with hunger, self-determined meal size, and daily energy intake and may represent a marker for appetite. The American journal of clinical nutrition. 2013;97(1):7-14. Kovacs MM. Tennis physiology. Sports Medicine. 2007 Mar 1;37(3):189-98. Ranchordas MK, Rogerson D, Ruddock A, Killer SC, Winter EM. Nutrition for tennis: practical recommendations. J Sports Sci Med. 2013 Jun 1;12(2):211-4. Juzwiak CR, Amancio OM, Vitalle MS, Pinheiro MM, Szejnfeld VL. Body composition and nutritional profile of male adolescent tennis players. Journal of sports sciences. 2008 Sep 1;26(11):1209-17. Wong FK, Keung JH, Lau NM, Ng DK, Chung JW, Chow DH. Effects of body mass index and full body kinematics on tennis serve speed. Journal of human kinetics. 2014 Mar 1;40(1):21-8.

Applied Business Research and Motivation

Question: Discuss about the Applied Business Research and Motivation. Answer: Introduction According to the context, here the topic concerned is demands of the customers of Swaraj Tractor and their employee motivation. Swaraj tractor is based in Punjab, which is the state having highest density of tractors i.e. 100 tractors with in 1000 hectors of land. It is the most popular brand of tractor in Mohali, Punjab. It is famous to the farmers for their reliability and stability factor of machineries used in the tractors. In 2009 the company merged with Mahindra and Mahindra Limited and named as Mahindra and Mahindra Limited, Swaraj Division. According to the report published in the business magazine in 2007, it was confirmed that the company was losing their vision. So at this point of time, employee motivation and analyzing the demands of the customer of the Swaraj Tractor is very important (Lzroiu, 2015). India is the largest tractor manufacturing country in the world. The problem Swaraj Tractor facing according to the report published in the business magazines in 2007 is that the employees are complaining that, the company is losing their missions which is resulting into their bad production and the demands of the customers is not getting fulfilled. Swaraj Tractors was the best brand in Punjab while considering meeting the demands of the customers. Due to some internal problems within the company, the company was losing their interest from their missions and getting diverted to a degradation of the company according to the quality of production. So in this case providing motivation to the employees and understanding the demands of the customers are very important (Skudiene Auruskeviciene, 2012). According to the competitive market, it is very important to understand the customer demands and motivate the employees for competing with the developing trends. So globally this issue is ve ry crucial for any company or industry. In Punjab Swaraj tractor is the best supplier of tractor according to the customer demands, but due to some problematic situation the organization is not meeting their missions and goals (Chaudhary Sharma, 2012). In addition to this, the mentioned approach helps the organization to build good relationship between the higher authority of the organization and the employees. If the customer demands are considered, it can only be fulfilled by chasing the ongoing trends in the market. The researcher shows here the demographic study of the cause behind the lower production of Swaraj Tractors. Each and every employee of any company conveys the figure of the organizational goal and objectives they have set for their betterment in their path way of improvement and achieving competitive position in the marketplace. Research aim is there in the research to understand the importance of the issue mentioned in the topic. Researcher focuses on the framework required for solving the issues regarding the topic. The important aim of this research is that, to understand the demands of the customer and analyze the motivational factors to be developed and empowered by the organization of the employees (Asim, 2013). This aspect will leads to the development of the Swaraj Tractors and they can easily retrieve their position in the competitive market (Prosser, 2014). According to the research aim, the researcher tries to build some research objectives to make sure the realization of the research aim. The research objectives are discussed as follows: To Analyze of the customer demands To encourage the employees for better production To innovate strategic implementation within the organization for meeting the demands of the customer To recommend some suggestion to remove the challenges Literature review In this chapter the researcher mainly focuses on the problematic situations raised with in the Swaraj Tractors Limited. In order to remove these problematic situations the entrepreneur requires taking some steps with respect to the developmental aspect of the organization. This chapter mainly focuses on the motivational aspect and customer demands of this organization as the problematic situation is raised due to the lack of motivational factors among the organizational members. Here the researcher shows various recommendations for restoring strengthening elements of the employees. Motivational impact matters in the sector of the production of any organization (Manzoor, 2012). Conceptual framework helps the researcher to understand the topic of the research and also introduces the identification of the theories and models to analyze the topic in a standardized manner. Various models and theories help the researcher to relate different variables of the topic. The tractors are mainly used for harvesting operation, pulling loads, and farming. In case of the farmers, they have lands for harvesting, so they wants long lasting tractor with good quality of parts. If the company provides duplicate spare parts to their customers, then the customer demands will not be satisfied. The capacities of the tractors are measured according to the Horse Power ratings of the tractors. Initially the Swaraj Tractors sale the tractors of ratings 30 HP. In the present scenario, their competitors have invented new 50 HP tractors, which is motivating the customer demands. So the company have to now build 50 HP or more than that tractors to compete with the changeable market. The harvesting time also matters to the farmers as this determines the capability of the tractor that how efficient is that one in comparison with the other manufacturers in the market (Shahin et al., 2013). According to the research findings Swaraj Tractors follows the Kano analysis for unde rstanding the demands of their customers according to the ongoing trends in the market (Jin Oriaku, 2013). This analysis mainly deals with the providing satisfaction to basic needs of the customer, performance needs of the customer, excitement needs of the customers (Bey et al., 2013). According to the context, the problematic situation was due to lack of motivation among the employee. The organization should use some models for generating motivation among the employees. These models are explained bellow: Acquire and achieve: This aspect deals with the providence of incentives to the employees in an acquired time. These are considered as the part of the encouraging element towards the employee. Activation of these policies motivates the employees for giving their best at their work and sometimes they achieve more than the set limit (Mackey Gass, 2015). Drive to bond and belong: This is also an important aspect while considering the developing motivational impact on the employees of any organization. The organization should make concerned training programs and rules for the employees for making good relationship with the customers. This aspect helps the organization to develop the image of the organization in the view point of the customers. The drive to Comprehend and challenged: One organization should always for and motivate the employees for taking risks at the field of work. This aspect introduces new scenarios to them which build new experiences on them to handle the situation properly. The drive to define and defend: There may be various situations in the organization but the management should introduce some persons who will guide the employees and protect them from the circumstantial situation. The problem needs to be solved for the betterment of the Swaraj Tractor. The company contains large, small, heavy and standard room with assembly shop; all these centers should be controlled by the organization (Flick, 2015). According to the context, if the employees of the organization are motivated in a proper way, then the authority can assure that their production will be good, because the employees are crucial part of any organization. Proper training program and mutual cooperation of the members of the organization can build good relationship among the employees (Gelman et al., 2014). The above mentioned theory of motivational perspective of the employees helps the organization to understand their employees. In addition to this, understanding the demands of the customer helps the organization for coping up with the evolving trends in the market (Thomson Emery, 2014). In the time of conducting this research, the researcher faced many issues, which are considered as the Gap of this literature. This portion of the research focuses on the analysis of the missing factors which might help the organization to build a strong mission for their organization. According to the research, the Swaraj Tractors have used mainly two models for developing their situation: Kano analysis for understanding the customer demands and 5 drive models for bringing the motivational aspect among the employees. These models also have draw backs according to the demands of the critical situation faced by the organization. The Kano analysis fall under traditional demand analysis models, but in case of Swaraj Tractors they needs to follow advanced demand Analysis model. 5 drive models though does not have any back log or drawback, still there could be some better option to motivate the employees of the Swaraj Tractors. The above mentioned gaps helps the entrepreneur to understand the drawbacks and they can easily find the strategies to reduce these (Shyu et al., 2013). Conclusion: The conclusion drawn from this research is that, the employee motivation and understanding the customer demands are two crucial factors for the improving the quality of service and maintaining the competitive position in the market. The factor employee motivation strongly influences the aspect of customer motivation. According to the research findings, all the drivers of involved into motivating employees are shifting their impact to the customer satisfaction. So the customer satisfaction has become the indicator for judging the stability of any company. Most importantly the customer satisfaction is meeting by fulfilling the demands of the customer. There are several sectors, where the employees are directly contacted by the employees of the organization for any kind of clarification they needed for the product they are using or any kind of problem they are facing in the process of using that particular product or services. The employees get terminated if they are incompatible while solving the demands of their customers. The fundamental approaches behind these behaviors are the employees are treated in the same way as they treat with their customers. Each and every employee of any company conveys the figure of the organizational goal and objectives they have set for their betterment in their path way of improvement and achieving competitive position in the marketplace. The motivating elements for the employee motivation are: monetary benefits, overall strategic vision of the company, proper training providence etc. if these factors are not maintained properly then it is totally a difficult situation for a company to survive in the competitive market. According to the context of this report, Swaraj Tractor is facing some problem due to lack of employee motivation, which is affecting their overall productivity and position in the market. They are getting backward in comparison with their competitors, as their quality of product is getting reduced. This research paper discussed about the models by which the organization can motivate their employee from different perspective and get their position back with the same quality that they had previously. These interconnected models and also the recommendation provided for Swaraj Transport can help their owner to improvise the strategies for achieving their organizational goals and making their employee happy. These approaches create a good atmosphere where the collaboration between the employee and customer gets healthier atmosphere to grow. In addition to this, the mentioned approach helps the organization to build good relationship between the higher authority of the organization and the employees. If the customer demands are considered, it can only be fulfilled by chasing the ongoing trends in the market. The researcher shows here the demographic study of the cause behind the lower production of Swaraj Tractors. Each and every employee of any company conveys the figure of the organizational goal and objectives they have set for their betterment in their path way of improvement and achieving competitive position in the marketplace. The employees are getting demoralized and not finding their goals clear, this report will help the entrepreneurs of Swaraj Tractors to motivate their employees well and understand the demands of their customer. Reference List Asim, M. (2013). Impact of Motivation on Employee Performance with effect of training: Specific to Education Sector of Pakistan.International Journal of Scientific and Research Publications,3(9), 1-9. Bey, N., Hauschild, M. Z., McAloone, T. C. (2013). Drivers and barriers for implementation of environmental strategies in manufacturing companies.CIRP Annals-Manufacturing Technology,62(1), 43-46. Chaudhary, N., Sharma, B. (2012). Impact of employee motivation on performance (productivity) in private organization.International Journal of Business Trends and Technology,2(4), 29-35. Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project. Sage. Gelman, A., Carlin, J. B., Stern, H. S., Rubin, D. B. 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Typology of Kano models: a critical review of literature and proposition of a revised model.International Journal of Quality Reliability Management,30(3), 341-358. Shyu, J. C., Chang, W., Ko, H. T. (2013). Comparative analysis of experience-oriented customer needs and manufacturer supplies based on the Kano model.Total Quality Management Business Excellence,24(11-12), 1272-1287. Skudiene, V., Auruskeviciene, V. (2012). The contribution of corporate social responsibility to internal employee motivation.Baltic Journal of Management,7(1), 49-67. Thomson, R. E., Emery, W. J. (2014).Data analysis methods in physical oceanography. Newnes. Watling, C. N., Armstrong, K. A., Obst, P. L., Smith, S. S. (2014). Continuing to drive while sleepy: The influence of sleepiness countermeasures, motivation for driving sleepy, and risk perception.Accident Analysis Prevention,73, 262-268.