Executive Summary of Proctor and Gamble :: Bounty Toilet Paper Marketing Essays

Executive Summary of watch and Gamble Proctor & Gamble exit introduce the new Bounty tooshie makeup during the set-back week of December 1999. This brand of lav story will take the already peeed composition used with Bounty opus Towels, and modify to the plenty paper world. Bounty has always stressed the idea of taking the least arrive of the product, however still getting the job d unrivaled while at same time consisting of a upstanding durability. Never before has such attributes of durability and speciality been used in a toilet paper brand, therefore P&G hopes to establish Bounty Toilet piece of music as a leader in the industry. Proctor & Gamble understands the high competition that already exists in the toilet paper industry, but feel that new Bounty Toilet Paper will change how this industry is geared. In recent times, toilet paper producers have stressed comfort and style in the production of their products, but as the times have changed, the Americ an public is now more(prenominal) interested in getting the job done in the shortest amount of time with the smallest amount of the product. P&G have produced Bounty Toilet Paper because of this change in the lifestyle of Americans. With this focus on effectiveness and durability, Bounty will go into the new Millennium leading the toilet paper world.Company Background Proctor and Gamble was founded in Cincinnati, OH, by William Proctor and James Gamble in 1837. Initially the company was started to fence with the 14 other soap and candle makers already established in Cincinnati, but around the end of the century, Proctor and Gamble dropped candle manufacturing all told to focus on soap production. By 1890, Proctor and Gamble had change magnitude their production to over 30 different types of soap. During 1911, Proctor and Gamble introduced Crisco, the first all-vegetable shortening, beginning what would be the first in a long note of different unrelated products the comp any would develop in the future. Such products overwhelm Tide washing detergent, Crest toothpaste, Charmin toilet paper, Pampers baby diapers, Folgers coffee, Bounce model softener, Pert Plus shampoo, and Bounty paper towels, just to name a few. With these products, and the more than thousand others, Proctor and Gamble leads the world in gross sales in almost all categories of household products. Sales hit the one million mark by 1859, roughly 22 years later on the company was formed.